Reader Comments

Great Digital Marketing Tutorials

by Reina Zinnbauer (2019-11-24)


Integrated media campaigns are not something just any marketing company can offer. An integrated media campaign relies on the combined utilization of a variety of marketing platforms for delivering a single message. However the strategies employed vary from platform to platform, their core message would remain the exact same.

Everything utilized in integrated media campaigns has to be essentially uniform in terms of critical factors for example its target market, core message, and of-course the services they may be designed to promote.

Although multiple platforms could be utilized in a single campaign, all of them should be able to work together and even complement each other. Not a single platform must stand out for better or for worse. All of them must work like puzzle pieces that - when combined- will be able to generate the perfect message to deliver to your target market.

For those unaware, synergy refers to a process in which the sum of the output from combined factors is greater than the sum of the outputs of the exact same factors but are operating separately in this particular case. Of the three, this is probably the most challenging goal for digital marketing companies to achieve having an integrated media campaign.

It's fairly easy to identify the top components for a campaign, but it takes exceptional skill and experience for a marketing professional marketing company to ascertain the ideal combination of these factors. Campaign components may be combined in numerous ways and produce good results, but only the proper combination can produce the best results because of synergy.

There is absolutely no minimum or maximum range of platforms which one can use for an integrated media campaign. Which platforms will prove effective would depend upon the profile of your target, the type of services or products you are promoting, the trends in Marketing online, and of course your budget and additionally time constraint that you may be operating with.

Within any case, here's a quick list of the platforms you may pick from for your campaign.

TV and radio advertising - Public relations - Live marketing events - Personal selling - Direct mail marketing - Email marketing - Search engine marketing - Digital Media marketing - Public relations - Press release writing and distribution - Print media

Take into account that those are broad categories. Also they can be further categorized and also you likely will, whenever you begin their work on the greater detailed aspects of your integrated media campaign. As a client, you should always have the right to take the reins and overrule suggestions through your creative artist that you just do not approve of. Conversely, don't let this get to your head too much, however. You shouldn't be unreasonable either about your requests. You should also be ready to bow down to experience and expertise whenever it makes actual sense to do so.

Testing, Monitoring, and Evaluation

Lastly, even if you work with top advertising agencies, ensure that you get to enjoy a brief testing period for the final version of the campaign when it's completed. An appropriate amount of time should also be utilized for monitoring the end result, evaluating the accumulated data and implement the changes deemed necessary by your digital marketing company.



ISSN: 1946-1879